Genesis has launched the new all-electric model GV60.
Jason Bruges was the multimedia artist, invited by the South Korean car brand to collaborate in the creation of this campaign.
Fascinated by the way nature and technology can merge, Jason was inspired by the perfect geometry of the crystal sphere, which is found in the car’s center console.
Using mirrors and laser lights, Bruges created a unique and complex installation that lit the Serra de Sintra.
Directed by Filipe Correia dos Santos and with Arlindo Camacho as director of photography, this is a film that reveals the entire artistic process and concept behind this campaign.
The campaign was created by Innocean Berlin, the production was handled by Stink Films Gmbh, the service production company was TwentyFourSeven and Shot and Cut Films were in charge of the post-production of the film.
Get to know Jason Bruges and the new GV60!
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