The Red Cross is a non-governmental humanitarian institution, whose daily work, perfectly altruistic, guarantees the subsistence, the assistance and the alleviation of the suffering of countless human lives.
In an attempt to appeal to everyone’s generosity, the Red Cross launches a campaign that aims to encourage the free donation of 0.5% of IRS from each Portuguese person, so that in this way it can continue its work, reaching more people in Portugal and in the world.
Filipe Correia dos Santos, was the Shot and Cut Films director responsible for the campaign film that invites ordinary people and confronts them with the “impossible” mission of choosing just one life to help.
The genuine reaction of discomfort and anguish that the decision brings to each of the guests and the spectator, makes real what is the day to day of those who work in this institution.
The film is also broadcasting, in a shorter version, on national television.
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