Shot and Cut Films and Adagietto team up for Pescanova’s new campaign.

Starting from the premise that no one better than the consumer himself, will know how to sell Pescanova products, we opened a casting to real consumers, in which candidates are surprised by the presence of the brand ambassador – Lourenço Ortigão.

While they are challenged, by the production team, to describe the wonders of the flavor and quality of Pescanova products to the spectators, the interviewees do not notice our infiltrator – Lourenço Ortigão – who surprises them at a later stage of the casting.

Directed by Filipe Correia dos Santos and cinematography by Duarte Domingos, the four films show the completely genuine reactions of those involved and put a smile on everyone lips.

Our mouths are watering!

Watch the remaining two films using the links below and keep an eye out for the release of the fourth film.

PESCANOVA – FRESH IN THE MEMORY OF THE PORTUGUESE – SHREDDED COD

PESCANOVA – FRESH IN THE MEMORY OF THE PORTUGUESE – SHRIMP

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