SNS + Próximo is the new campaign for the National Healthcare System (NHS) for 2024 and its production was delivered to Shot and Cut Films.
With creativity by Lola Normajean, each of the three films produced sets out to remind each and everyone the good things that the NHS is responsible for. Eradicating the “badmouth virus”, bringing the portuguese closer to the services provided and bringing them up to speed with the proper use of the health resources and respective digital tools, became the priority.
“From good to better” was the motto that brings this multi media campaign to life, that puts Filipe Correia Santos, responsible for the direction and Leandro Ferrão, in charge of the cinematography.
The films are built upon a surgical, delicate and realistic sense of humour and the scalpel touch comes from Carlos Machado Vidal – Doctor and Comedian.
The radio campaign is also produced by Shot and Cut Films, as the OOH contents, photographed by Frederico Van Zeller.
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